Call for Papers


The meaning of “SERVICE+” has three folds: First, it refers to “A+”, indicating pursuing excellence in service R&D; Secondly, it implies that service has become a “plus” for everything and everyone, and; Thirdly, for the first time, two major institutes in service research in Asia co-host an academic conference, manifesting a new era for development of tertiary industries.



Papers to be accepted should fit at least one of the following attributes:

  • Science – service management, service X-logy (ontology, epistemology, methodology) etc.
  • Engineering - service engineering, smart systems, IoT, VR/AR, autonomy, etc.
  • Reinventing – service innovation, service design, service tools, intellectual property, etc.
  • Value – service value, knowledge, performance, business, industry, government, environment, etc.
  • Integration – service mindset, theories, procedures, technologies, industries, etc.
  • Co-creation – with users, employees, clients, governments, international providers, etc.
  • Economy - experience economy, sharing economy, circular economy, creative economy, etc.
  • +(plus) – emerging concepts (ex: artificial humanity) or things that are relevant to service.



All submissions will be in format of extended abstract (250-500 words) with optional figures and tables. When submitting the abstract, the authors choose one of the following formats to prepare the final camera ready:

Full paper (8-10 pages), Short paper (4-6 pages), and Poster paper (up to 4 pages). A mentor will be assigned to review a full paper and to provide feedbacks for refinement. 

Templates: ABSTRACT

Authors should submit abstracts through Easychair:

One person can make only one submission as a first author. There can be another submission(s) if the person is not the first author.



All accepted papers (including Poster paper, but not the poster itself) will be published in digital format. Quality papers will be recommended to related journals, such as Journal of Serviceology, Journal of Service Science, International Journal of Electronic Business, Journal of Design, and International Journal of Cultural and Creative Industries.



April 1            Abstract (250-500 words) Submission deadline

May 1              Notification of acceptance

July 1               Camera-ready submission (Full paper, Short paper and Poster paper)

Aug. 15            Full paper feedback

Sep. 15            Camera-ready Full papers submission (for refined papers only)

Sep. 1-30         Early bird Registration

Nov. 13-15     Conference