1.  Service Science and System

-Business-to-Business Services

- Mobile Services

- Internationalization in Services

-Sustainability in Services

-Service Networks and Systems

-Service Dominant Logic

- Servicescapes and Service Environments

2. Service Management & Innovation

- Service Innovation and IT

- Service Operations Management and Supply Chains

- Service Productivity

- Service Recovery and Complaint Management

3. Service Marketing

-Branding and Service Communications

- Consumer Behavior in Services

- Service Innovation and Marketing

- Service Relationships

4.Service Engineering

- Service Engineering

- Service-Oriented Architecture

- Service Flow and Process

-Wearable Device Application

-Platform and Device Technology

5. User Experience & Design

- Cross Cultural Service Experience Design

- Customer Experience in Services

-Experience Design and Operation Model

-Service Experience Design Tool

-Human Machine Interface Design

- Service Design and Service Innovation

6. Business Analytics & Service

- Big Data Enabled Services

- Data Modeling and Analytics

- Data Mining and Text Mining

- New Analytical Approaches in Service Research

7.Service Network & Social Media

-Digital Services and Social Media

-Social network and application

- Social Media and Service

-Digital Entertainment and Service

8. Service Talent development

- Service Curriculum Design

-Service Teaching and Education

-Service Training and Evaluation

-Service Talent Development

9. Application Cases of Service Science

-Hospitality Management and Service

-Service in Aging Society

-Sports Services

-Tourism Services

-Transformative and Health Services