Track Co-Chair: Prof. Chi-Feng Tai / Prof. Han-fen Hu

Track Description
Artificial Intelligence (AI) is reshaping how services are designed, managed, and experienced. This track examines how AI technologies—such as machine learning, generative AI, and intelligent automation—create new opportunities for service innovation and value co-creation. By enabling adaptive, data-driven, and personalized service systems, AI transforms interactions between organizations and users.

We welcome research addressing theoretical, methodological, and practical perspectives on AI-driven service innovation. Topics include AI-augmented customer experience, human–AI collaboration, data-informed decision-making, and the ethical and managerial implications of AI adoption.

This track encourages interdisciplinary studies linking service science, management, design, and information systems. We particularly seek contributions that reveal how AI can enhance service creativity, sustainability, and human-centered value creation in emerging service ecosystems.

 

Track Co-Chair: Prof. Tung-Hsiang Chou

Track Description
The Internet of Things (IoT) is revolutionizing the design and delivery of services by connecting physical and digital environments. This track explores how IoT technologies enable intelligent, data-driven, and adaptive service systems that improve efficiency, personalization, and sustainability. By integrating real-time sensing, data analytics, and smart devices, IoT transforms traditional service models into proactive and interconnected ecosystems.

We welcome research that addresses theoretical, technical, and managerial perspectives on IoT-enabled services. Topics include smart environments, predictive maintenance, connected customer experiences, and IoT-based business innovation. Studies examining privacy, security, and ethical implications of IoT adoption in service contexts are also encouraged.

This track seeks interdisciplinary contributions from service science, engineering, and management to advance the understanding of how IoT fosters smarter and more sustainable service systems.

 

Track Co-Chair: Prof. Yu-Wen Hung / Prof. Echo Huang

Track Description
Blockchain technology introduces new possibilities for transparency, security, and trust in the service industry. This track focuses on how decentralized systems and distributed ledgers can transform service delivery, governance, and value exchange. By ensuring immutable records and peer-to-peer interactions, blockchain enables innovative business models and more accountable service ecosystems.

We welcome research exploring theoretical frameworks, practical applications, and managerial challenges of blockchain adoption in services. Topics include blockchain-based financial services, logistics traceability, digital identity management, and smart contracts. Studies addressing regulation, sustainability, and ethical considerations are also encouraged.

This track invites interdisciplinary perspectives from service science, information systems, and management to advance understanding of how blockchain can foster reliable, transparent, and inclusive service innovation.

 

Track Co-Chair: Prof. Jiunn-Woei Lian / Prof. Adirek Baisukhan

Track Description
Human-centered design (HCD) places users’ needs, emotions, and experiences at the heart of service innovation. This track explores how empathetic design thinking, co-creation, and participatory approaches contribute to meaningful and sustainable service solutions. By integrating creativity with analytical and technological perspectives, human-centered service design fosters deeper engagement, trust, and emotional connection between organizations and users.

We welcome research addressing theoretical foundations, methodologies, and best practices of human-centered service innovation. Topics include experience design, service prototyping, customer journey mapping, and behavioral insights in design processes. Studies that link digital tools and AI technologies to enhance empathy and inclusivity in service design are also encouraged.

This track seeks interdisciplinary contributions from design, management, and service science to advance the understanding of how human-centered innovation can shape value-driven and emotionally resonant service experiences.​​​​​​

 

Track Co-Chair: Prof. Hsin-Yi Chao

Track Description
Accessible technology and universal design aim to ensure that services, systems, and environments are usable by all people, regardless of age, ability, or circumstance. This track explores how inclusive design principles and assistive technologies can expand participation and equity in digital and physical service experiences. By integrating accessibility from the start of the design process, organizations can foster innovation that benefits a broader population.

We welcome research examining theoretical, methodological, and practical perspectives on accessibility and universal design in services. Topics include inclusive digital platforms, assistive interfaces, adaptive technologies, and policy frameworks supporting accessibility. Studies that link universal design to social innovation and sustainable development are also encouraged.

This track seeks interdisciplinary contributions from design, technology, and social sciences to advance understanding of how accessible and universal design principles can shape equitable service ecosystems.

 

Track Co-Chair: Prof. Yu-Yu Chang / Prof. Wisuwat Wannamakok

Track Description
Green technology plays a vital role in promoting sustainability and environmental responsibility within service systems. This track explores how innovative technologies contribute to energy efficiency, waste reduction, and low-carbon operations across various service sectors. By integrating digital tools, renewable energy, and circular practices, organizations can design service solutions that balance economic growth with ecological preservation.

We welcome research addressing theoretical, technological, and managerial perspectives on green and sustainable service innovation. Topics include eco-efficient service design, carbon-neutral operations, green supply chains, and environmental performance assessment. Studies exploring the role of digital transformation in advancing sustainability goals are also encouraged.

This track seeks interdisciplinary contributions from environmental science, management, and service design to advance understanding of how green technologies can foster resilient and sustainable service ecosystems.

 

Track Co-Chair: Prof. Yen-Ching Liu / Prof. Arief Rahman

Track Description
Environmental, Social, and Governance (ESG) principles are becoming central to sustainable business practices in the service industry. This track explores how organizations integrate ESG considerations into strategy, operations, and stakeholder engagement to create long-term value. By aligning service innovation with sustainability and ethical responsibility, companies can enhance transparency, resilience, and societal impact.

We welcome research addressing theoretical frameworks, implementation strategies, and performance measurement of ESG in service sectors. Topics include responsible investment, ethical governance, sustainable customer experience, and ESG reporting and disclosure. Studies examining the role of digital transformation and data analytics in ESG integration are also encouraged.

This track invites interdisciplinary contributions from management, service science, and sustainability studies to deepen understanding of how ESG-oriented strategies can foster responsible and future-ready service ecosystems.

 

Track Co-Chair: Prof. Victoria Chiu / Prof. Tiffany Chiu / Prof. Fan-Yun Pai

Track Description
Sustainable business models are essential for balancing profitability with environmental and social responsibility in the service industry. This track explores how organizations can redesign their value propositions, operations, and stakeholder relationships to support long-term sustainability. By integrating principles of circular economy, shared value, and ethical innovation, service firms can build resilience and create lasting positive impact.

We welcome research addressing conceptual frameworks, strategic approaches, and empirical studies on sustainable service models. Topics include green service innovation, shared economy practices, sustainability-oriented business transformation, and performance measurement. Studies examining how digitalization and data analytics enable sustainability-driven value creation are also encouraged.

This track seeks interdisciplinary perspectives from management, service design, and sustainability studies to advance understanding of how sustainable business models can redefine competitiveness and responsibility in the service sector.

 

Track Co-Chair:  Prof. Hui-Yun Sung

Track Description
Social responsibility is an essential dimension of modern service innovation, emphasizing ethical practices, community engagement, and societal well-being. This track explores how organizations can integrate social values into their service strategies to address global and local challenges such as inequality, accessibility, and sustainability. By aligning innovation with social impact, service providers can create inclusive systems that enhance both business performance and public trust.

We welcome research addressing theoretical, managerial, and policy perspectives on socially responsible service innovation. Topics include corporate social responsibility (CSR), social entrepreneurship, ethical service design, and stakeholder engagement in value co-creation. Studies examining how digital technologies and partnerships foster social innovation are also encouraged.

This track invites interdisciplinary contributions from service science, management, and social studies to deepen understanding of how social responsibility drives meaningful and sustainable service innovation.

 

Track Co-Chair: Prof. Yi-Cheng Ku / Prof. Andy Yu

Track Description
Building resilient and sustainable supply chain services has become a strategic priority in a world facing climate challenges, geopolitical uncertainty, and market volatility. This track explores how digital technologies, data analytics, and green logistics practices enhance supply chain agility, transparency, and sustainability. By integrating risk management and circular economy principles, organizations can design service systems capable of adapting to disruptions while minimizing environmental impact.

We welcome research addressing theoretical, operational, and technological perspectives on resilient and sustainable supply chains. Topics include digital twin systems, supply chain visibility, sustainable sourcing, and carbon footprint management. Studies examining the role of AI, blockchain, and IoT in strengthening supply chain resilience are also encouraged.

This track seeks interdisciplinary contributions from operations management, logistics, and service science to deepen understanding of how service innovation drives sustainable and adaptive supply chain ecosystems.

 

Track Co-Chair: Prof. Meng-Hsu Hsu / Prof. Watcharanan Thongma

Track Description
The future of sustainable services is shaped by technological innovation, environmental responsibility, and evolving social expectations. This track explores emerging trends that redefine how organizations design, deliver, and evaluate services in pursuit of sustainability. By integrating digital transformation, green innovation, and inclusive practices, service industries can create adaptive and future-ready ecosystems.

We welcome research addressing foresight analysis, scenario planning, and strategic innovation related to sustainable services. Topics include digital sustainability, responsible AI, circular service systems, and the integration of social and environmental goals into service design. Studies forecasting long-term shifts in consumer behavior, policy frameworks, and technology adoption are also encouraged.

This track invites interdisciplinary contributions from service science, sustainability studies, and strategic management to advance understanding of how future trends shape sustainable value creation in the global service landscape.

Track Co-Chair: Prof. Chih-Yun Wu

Track Description
The rise of artificial intelligence and sustainability imperatives is reshaping human resource (HR) practices and workforce dynamics across the service industry. This track examines how organizations can transform talent management, workplace culture, and skill development to adapt to AI-driven changes and sustainability goals. As automation, green transitions, and ethical expectations evolve, HR professionals face the challenge of fostering a future-ready, inclusive, and purpose-driven workforce.

We welcome research addressing strategic, organizational, and human-centered perspectives related to HR transformation. Topics include AI-enabled HR analytics, upskilling and reskilling for the green and digital economy, ethical and transparent HR practices, employee well-being, and sustainable leadership. Studies exploring how AI and sustainability influence diversity, inclusion, and employee engagement are also encouraged.

This track seeks interdisciplinary contributions from HR management, organizational behavior, and service science to deepen understanding of how HR practices can cultivate talent and resilience in the era of AI and sustainability.