Theories of service science
Service science, an emerging discipline in the past decade. It needs a new view to see the phenomenon occurred in the societies, which may get birth of new theories to describe the new discovered relations among concepts that identified due to the joint effects from socio-technological evolution. This track welcomes the research in progress or full papers on the efforts of building theories that shape the new routes of service science.
There are so many issues involved in service management which may be tackled by researchers in the areas such as marketing, organizational behaviors, business process management, e-commerce, strategies, etc. Thus, this track welcomes researchers to update their works related to service management with various aspects, qualitative, quantitative, or hybrid.
The innovation of service in the perspective of service science mainly studies the institutionalization of a service system that actors in the system co-create value to achieve its viability. It includes issues such as open innovation in service, participatory design for service innovation, policy for service innovation, business process transformation, and case studies of service innovation in different industries.
Service design communities have widely adopted outside-in and inside-out approaches to identify the needs from stakeholders and then ideate and implement new solutions to improve the status of quo of the service system. The uniqueness of service science lies on the interdisciplinary study of service systems in which service design serves as a framework of knowing and inventing that incorporate knowledge and insights from participants in different areas of expertise. Thus, we expect the contributions from researchers and practitioners to update their advances in methods, tools, and insights from their projects.
This track emphasizes on the service enabled by technologies, such as the online service, O2O service, which could occur in B2B, B2C, or other combination settings. Research works in various industries or business domains with different methodologies are welcome.
The advancement of artificial intelligence technologies empowers the automated and intelligent services in various application domains. In general, people call this type of services as smart services. It involves many issues in human computer interaction and cooperation, humanity-based AI, ethics in AI, etc. These issues may demand domain expertise from researchers in service design, machine learning, data analytics, and information systems.
Digital transformation for service
The trend of digital economy drives the value creation passage toward digitalized channels. This creates the challenges and also the opportunities for industries to strive in such dynamic environments. For companies, especially for SMEs, the transformation toward digital economy demands resources and managerial efforts may exceed their current capacities. Thus, how to thrive via digital transformation for service become a common concern in academic and industries.
Service innovation for sustainability
Service innovation is the urgent mission for the emerging discipline service science to face the global challenges in sustainability in social, economic, and environmental aspects. To understand the complex systems involved in the sustainable development, it demands the cross-disciplinary collaboration and the joint actions. We are looking forward to get updated on various methods, tools, and cases in service design and innovation done by researchers and practitioners to achieve sustainability.