Program
Panel Discussion
Panel I
Sports Technology and Service Innovation: From Spectator Experience to Mass Participation
13:00 - 15:00 | June 24, 2026
National Chung Hsing University (NCHU)
The purpose of this panel is to discuss the driving mechanisms, service transformation, and the integration of technology within the sports industry toward the year 2030. The panel includes two sessions:
Session I
Topic: Commercialization of Professional Sports and Spectator Experience
This session will focus on innovative profit models for professional leagues (such as CPBL), discussing the integration of "Team Taiwan" branding with the sports fan economy, and enhancing spectator experiences through service design and stadium management.
Moderator:
Ming-Hong Lin, Professor and Director, Graduate Institute of Sport and Health Management, NCHU
Panelists:
| Title / Affiliation | Name |
| Representative from Taiwan Sports Industry Development Center | Inviting |
| Chairman of Uni-President Lions | Chung-Cheng Tu |
| Professor, Graduate Institute of Sport and Health Management, NCHU | Chung-Long Yu |
Brief Introduction to the Moderator and Panelists
➤ Ming-Hung Lin／Professor and Chair of the Graduate Institute of Sports and Health Management, College of Management, National Chung Hsing University
Professor Ming-Hung Lin is currently Professor and Chair of the Graduate Institute of Sports and Health Management, College of Management, National Chung Hsing University. He previously served as Associate Dean of the College of Management. Professor Lin received his PhD in Sport Management from the University of Kansas, with a minor in Educational Technology, and is currently pursuing a Master of Liberal Arts in Psychology at Harvard Extension School.
His research interests include sport management, psychology and human behavior, and technology-supported innovation and development. He has published numerous articles in international journals and has led several research and international exchange projects supported by Taiwan’s Ministry of Sports. In addition to his academic work, Professor Lin has long been involved in professional athletics affairs and public-sector advisory work, serving as a committee member and counselor for the Ministry of Sports and Changhua County. He has also served in technical roles at the World University Games and Asian Athletics Championships and holds certifications from World Athletics. A former elite high jumper, he represented Taiwan at the Asian Athletics Championships and the East Asian Games.
➤ Chung-Cheng Tu ／ Chairman of Uni-President Lions
Education
• Ph.D. in Business Administration, National Sun Yat-sen University
Current Positions
• Uni-President Pro Baseball Team Co., Ltd. - Chairman
• Uni-OAO Travel Service Co., Ltd. - Chairman
• Tung-Shun Sales Co., Ltd. - Chairman
• Hsin-Tung Sales Co., Ltd. - Chairman
• Uni-President Enterprises Group - Spokesperson
• Uni-President Enterprises Public Affairs Office - Department Manager
• Uni-President Enterprises Social Welfare Charitable Foundation - Secretary-General
• Institute of Business Administration, National Sun Yat-sen University - Adjunct Assistant Professor
• Institute of Technology Management, National University of Tainan - Adjunct Associate Professor
Achievements
• Republic of China Outstanding Public Relations Award - Excellence Spokesperson Award
• Outstanding Alumni, National Sun Yat-sen University
• Outstanding Alumni, College of Management, National Sun Yat-sen University
• Outstanding Alumni, National Tainan First Senior High School
➤ Prof. Chung-Long Yu ／ Graduate Institute of Sport and Health Management, NCHU
Professor Chung-Long Yu (Charles) is a Professor of Strategy at the Graduate Institute of Sports and Health Management, National Chung Hsing University. He earned his Ph.D. in Strategic Management from King’s College London. Prior to that, he completed both his Master’s and Bachelor’s degrees in Physical Education and Sports Science at Taipei Physical Education College.
His research focuses on competitive strategy, blue ocean strategy, ESG initiatives, consumer behavior, and marketing strategy. Professor Yu has served as a member of a national think tank and as a consultant to various companies and organizations. His insights have been widely featured in major newspapers and media outlets. In addition to his academic achievements, he was selected as one of Taiwan’s top 50 high school baseball players and was invited to participate in the Nike All Taiwan Baseball Camp (1997–1998).
Session II
Topic: Industrialization of Mass Sports Participation
This session delves into the commercialization and industrial transformation of leisure sports. By integrating technology into sports services, we analyze how sports communities and event services drive industry supply chains and marketing momentum. Furthermore, it explores strategies for international expansion while addressing sustainable development goals (SDGs) within the global sports market.
Moderator:
Yu Huang, Executive Director, Taiwan Society for Sport Management / Professor, NTHU
Panelists:
| Title / Affiliation | Name |
| Secretary General, Taiwan Cyclist Federation | Li-Ching Ho |
| General Manager, Johnson Health Tech | Yulan Liu |
| Founder, Running Biji | Yen-Yao Yao |
Panel II
Responsible AI and AI Cultural Adaptation
15:30 - 17:00 | June 24, 2026
National Chung Hsing University (NCHU)
The purpose of this panel is to discuss the critical intersection between technical capability and socio-cultural inclusivity in the era of AI-integrated service innovation. The panel will explore the following issues:
1. Responsible AI Governance and Accountability: Operationalizing principles of fairness, transparency,
and reliability within real-world service environments to ensure public trust.
2. Cultural Adaptation of AI Systems: Aligning AI models with local values, linguistic nuances, and
regulatory requirements to avoid bias and exclusionary design.
3. Strategic Value for Sustainable Service Ecosystems: Exploring how culturally grounded AI serves as
a strategic enabler for inclusive innovation and long-term economic value creation.
Moderator:
Prof. Sheng-Ming Wang / Department of Interaction Design, National Taipei University of Technology (NTUT)
Panelists:
| Title / Affiliation | Name |
| Vice President, University of Applied Sciences Potsdam | Constanze Langer |
| Distinguished Professor, NSYSU | San-Yih Hwang |
| Associate Professor, NUTN | Hsien-Lee Tseng |
Brief Introduction to the Moderator and Panelists
➤ Prof. Ryan Sheng-Ming Wang ／Associate Professor at the Department of Interaction Design, National Taipei University of Technology, Taiwan
Prof. Ryan Sheng-Ming Wang is an Associate Professor at the Department of Interaction Design, National Taipei University of Technology (TaipeiTech), Taiwan. He holds a Ph.D. from the School of Computer Science, University of Leeds, UK. His research spans Service Design Thinking, Data-Driven Storytelling, AI and Machine Learning for Smart Cities, Human-Computer Interaction, VR Immersion for Spatial Reasoning, and Digital Twin Serious Game Design.
Actively engaged in international collaboration, Prof. Wang serves as chief of the international collaboration section at TaipeiTech's Office of International Affairs and has led student exchange programs involving participants from Germany, Canada, India, and beyond. In 2018, he was a visiting research scholar at Potsdam University of Applied Sciences, Germany, furthering joint research on Smart City AI applications and open data visualization.
➤ Prof. Constanze Langer ／ Vice President for Digitalization and International Affairs；Full Professor of Visual Interface Design；Co-director Interaction Design Lab, University of Applied Sciences Potsdam
Prof. Constanze Langer is Full Professor of Visual Interface Design and Co-director of the Interaction Design Lab at the University of Applied Sciences Potsdam, Germany.
She holds a Master of Arts in Interaction Design from Magdeburg-Stendal University of Applied Sciences and a Certificate in Design Thinking from the Hasso Plattner Institute. Her scholarly work centers on data literacy, information visualization, participatory design, and intercultural human-computer interaction.
As a research professor since 2021, she investigates the conception and design of artifacts and formats that cultivate informed data engagement. She currently serves as Vice President for Digitalization and International Affairs at FH Potsdam and holds an Honorary International Chair Professorship at National Taipei University of Technology (2020–2027). She is a member of the Weizenbaum Institute Advisory Board and the German Rectors' Conference permanent commission on digitalization.
➤ Dr.Hsien-Lee Tseng ／Associate Professor, Department of Public Affairs and Management,, National University of Tainan；Co-Lead, National AI Policy Task Group, Taiwan AI Center of Excellence (AICoE)
Hsien-Lee Tseng began his research in digital governance in 2013. In 2017, he joined the Department of Public Administration at the National University of Tainan, where he teaches courses on political science, public opinion polling, and smart government. Currently, he serves as Co-Lead, National AI Policy Task Group at the Taiwan AI Center of Excellence (AICoE) and as Deputy Director of the Taiwan E-Governance Research Center (TEG). He is a recipient of the Google.org “AI Opportunity Fund” and his recent work focuses on AI policy and international trends. In terms of international academic collaboration, he has been an active member of the Digital Government Society for many years and has served as a reviewer for various domestic and international journals. He has also been a consulting committee member and has conducted commissioned research for several government agencies, including the Ministry of Digital Affairs, National Development Council, Ministry of Transportation and Communications, National Audit Office, and the Tainan City Government. His main research interests include digital governance, AI governance, data governance, and sustainable policy.
➤ Dr. San-Yih Hwang / President of Service Science Society of Taiwan
San-Yih Hwang received his Ph.D. in Computer Science from the University of Minnesota in 1994. Since 1995, Dr. Hwang has been teaching and conducting research at the Department of Information Management, National Sun Yat-sen University (NSYSU). During this period, he established and led a text mining and workflow research laboratory, which has so far graduated 5 Ph.D. and over 100 M.S. students. He has also authored or co-authored over 150 papers in refereed journals and conferences in the area of databases, data mining, workflow management, and text mining, and has written one book and several book chapters. Several prototype software systems were built to evaluate and validate research results. In support of these research activities, Dr. Hwang has been the PI or co-PI on more than 60 research and industrial projects, supported by the Ministry of Science and Technology (MOST) in Taiwan as well as the industry. He has chaired or co-chaired several conferences and workshops and served as the program committees of many international conferences.
Dr. Hwang served as the chair of the Department of Information Management, NSYSU, during 2010-2013. He was the director of Management Studies Research Center at NSYSU between 2016 and 2019, and was the dean of the College of Management, NSYSU during 2019-2022. He has been the president of Service Science Society of Taiwan since 2023.
