Panel I

Sports Technology and Service Innovation: From Spectator Experience to Mass Participation

13:00 - 15:00 | June 24, 2026
National Chung Hsing University (NCHU)

The purpose of this panel is to discuss the driving mechanisms, service transformation, and the integration of technology within the sports industry toward the year 2030. The panel includes two sessions:

Session I

Topic: Commercialization of Professional Sports and Spectator Experience

This session will focus on innovative profit models for professional leagues (such as CPBL), discussing the integration of "Team Taiwan" branding with the sports fan economy, and enhancing spectator experiences through service design and stadium management.

Moderator:
Ming-Hong Lin, Professor and Director, Graduate Institute of Sport and Health Management, NCHU

Panelists:

Session II

Topic: Industrialization of Mass Sports Participation

This session delves into the commercialization and industrial transformation of leisure sports. By integrating technology into sports services, we analyze how sports communities and event services drive industry supply chains and marketing momentum. Furthermore, it explores strategies for international expansion while addressing sustainable development goals (SDGs) within the global sports market.

Moderator:
Yu Huang,Executive Director, Taiwan Society for Sport Management/Professor, Department of Sport Science, NTHU

Panelists:

Panel II

Responsible AI and AI Cultural Adaptation

15:30 - 17:00 | June 24, 2026
National Chung Hsing University (NCHU)

The purpose of this panel is to discuss the critical intersection between technical capability and socio-cultural inclusivity in the era of AI-integrated service innovation. The panel will explore the following issues:

    1. Responsible AI Governance and Accountability: Operationalizing principles of fairness,
        transparency, and reliability within real-world service environments to ensure public trust.
    2. Cultural Adaptation of AI Systems: Aligning AI models with local values, linguistic nuances, and
        regulatory requirements to avoid bias and exclusionary design.
    3. Strategic Value for Sustainable Service Ecosystems: Exploring how culturally grounded AI serves
        as a strategic enabler for inclusive innovation and long-term economic value creation.

Moderator:
Prof. Sheng-Ming Wang / Department of Interaction Design, National Taipei University of Technology (NTUT)

Panelists: