Talk title

Metaverse and Financial Literacy: Exploring opportunity spaces for financial education supported by visual cognition and real-world regularities

Abstract

Inspired by ICSSI 2022's theme "Service Science in the Era of Metaverse" the presentation explores opportunity spaces for financial services in the Metaverse. The exploration is based on the systematic process academics employ to identify research gaps by collecting the number of publications related to keywords, limited to a length of time. Scientists usually seem to refer to "research gaps" in a similar way that practitioners do with "innovation”opportunities. Both groups tend to periodically search for opportunities to differentiate their work. Starting with a Google Scholar search for "metaverse" and "financial services", respectively resulting in 8,240 and 2,060,000 academic papers published between 2018 and 2022, other keywords were combined until the numbers revealed a ranking from mature research (n > 999) to research gaps (n < 10). When exploring Metaverse opportunities, based on keywords ranking, a search combining "metaverse," "financial services," "financial education," and "visual cognition" yields zero results. Therefore, it suggests that there might be an opportunity space for efforts focused on financial education supported by visual cognition and real-world regularities in the metaverse. The underlying logic is to define a set of keywords with a large number of publications each, but a few or none when combined. The technique presented has been applied to many other contexts with perceived positive outcomes."

About the Speaker

Maurício Manhães works as SVP, Service Design Director of Client Journeys & Innovation | Center of Excellence for Service Design at Truist Financial Corporation (Charlotte, NC). He is the Group Lead of the Service Design Network Academic Task Force. In 2015, he obtained a Doctoral degree in Knowledge Management with a focus on service innovation at the Federal University of Santa Catarina (Brazil) in partnership with the Koeln International School of Design (Germany), with the thesis "Innovativeness and Prejudice: Designing a Landscape of Diversity for Knowledge Creation." He has extensive experience in consultancy projects, conducting workshops, developing courses, and lectures on design, design research, service design, and service innovation in several countries. More