Track Co-Chair: Prof. Chi-Feng Tai / Prof. Han-fen Hu

Track Description
Artificial Intelligence (AI) is reshaping how services are designed, managed, and experienced. This track examines how AI technologies—such as machine learning, generative AI, and intelligent automation—create new opportunities for service innovation and value co-creation. By enabling adaptive, data-driven, and personalized service systems, AI transforms interactions between organizations and users.

We welcome research addressing theoretical, methodological, and practical perspectives on AI-driven service innovation. Topics include AI-augmented customer experience, human–AI collaboration, data-informed decision-making, and the ethical and managerial implications of AI adoption.

This track encourages interdisciplinary studies linking service science, management, design, and information systems. We particularly seek contributions that reveal how AI can enhance service creativity, sustainability, and human-centered value creation in emerging service ecosystems.

Track Co-Chair: Prof. Tung-Hsiang Chou

Track Description
The Internet of Things (IoT) is revolutionizing the design and delivery of services by connecting physical and digital environments. This track explores how IoT technologies enable intelligent, data-driven, and adaptive service systems that improve efficiency, personalization, and sustainability. By integrating real-time sensing, data analytics, and smart devices, IoT transforms traditional service models into proactive and interconnected ecosystems.

We welcome research that addresses theoretical, technical, and managerial perspectives on IoT-enabled services. Topics include smart environments, predictive maintenance, connected customer experiences, and IoT-based business innovation. Studies examining privacy, security, and ethical implications of IoT adoption in service contexts are also encouraged.

This track seeks interdisciplinary contributions from service science, engineering, and management to advance the understanding of how IoT fosters smarter and more sustainable service systems.

 

Track Co-Chair: Prof. Yu-Wen Hung / Prof. Echo Huang

Track Description
Blockchain technology introduces new possibilities for transparency, security, and trust in the service industry. This track focuses on how decentralized systems and distributed ledgers can transform service delivery, governance, and value exchange. By ensuring immutable records and peer-to-peer interactions, blockchain enables innovative business models and more accountable service ecosystems.

We welcome research exploring theoretical frameworks, practical applications, and managerial challenges of blockchain adoption in services. Topics include blockchain-based financial services, logistics traceability, digital identity management, and smart contracts. Studies addressing regulation, sustainability, and ethical considerations are also encouraged.

This track invites interdisciplinary perspectives from service science, information systems, and management to advance understanding of how blockchain can foster reliable, transparent, and inclusive service innovation.

 

Track Co-Chair: (To be confirmed)

Track Description
Big data analytics is transforming how organizations design, manage, and enhance services. This track explores how data-driven insights enable smarter decision-making, predictive service management, and personalized customer experiences. By analyzing vast amounts of real-time data, service providers can optimize performance, improve efficiency, and identify emerging opportunities for innovation.

We welcome research addressing theoretical, methodological, and applied aspects of big data in service contexts. Topics include predictive analytics, data visualization, customer behavior modeling, and AI–data integration for service excellence. Studies focusing on data ethics, governance, and privacy protection are also encouraged.

This track invites interdisciplinary contributions from data science, service management, and information systems to advance understanding of how big data analytics supports sustainable and value-creating service ecosystems.

 

Track Co-Chair: (To be confirmed)

Track Description
Cloud computing has become a cornerstone of digital transformation, reshaping how organizations develop, deliver, and scale their services. This track examines how cloud-based infrastructures, platforms, and ecosystems enable agility, collaboration, and innovation across industries. By facilitating flexible data access and real-time integration, cloud services empower businesses to enhance operational efficiency and accelerate digital strategies.

We welcome research addressing theoretical, technological, and managerial perspectives on cloud-enabled service transformation. Topics include service platform design, hybrid and multi-cloud strategies, cybersecurity, and the integration of emerging technologies such as AI and IoT. Studies exploring governance, sustainability, and value co-creation in cloud environments are also encouraged.

This track invites interdisciplinary research connecting service science, information systems, and management to advance understanding of how cloud services drive digital transformation and future-ready service ecosystems.

 

Track Co-Chair: (To be confirmed)

Track Description
The rapid advancement of digital technologies has created unprecedented opportunities but also widened inequalities in access, literacy, and participation. This track explores strategies and innovations that address the digital divide and promote inclusive service systems. By understanding barriers related to technology, socioeconomic status, and accessibility, researchers and practitioners can design services that empower all users to benefit from digital transformation.

We welcome research examining theoretical frameworks, design methods, and policy approaches that foster inclusion in digital services. Topics include digital accessibility, user empowerment, social innovation, and public service design for marginalized or underrepresented communities.

This track encourages interdisciplinary perspectives linking service science, human–computer interaction, and social policy to advance understanding of how inclusive service design can create equitable and sustainable digital futures.

Track Co-Chair: Prof. Jiunn-Woei Lian / Prof. Adirek Baisukhan

Track Description
Human-centered design (HCD) places users’ needs, emotions, and experiences at the heart of service innovation. This track explores how empathetic design thinking, co-creation, and participatory approaches contribute to meaningful and sustainable service solutions. By integrating creativity with analytical and technological perspectives, human-centered service design fosters deeper engagement, trust, and emotional connection between organizations and users.

We welcome research addressing theoretical foundations, methodologies, and best practices of human-centered service innovation. Topics include experience design, service prototyping, customer journey mapping, and behavioral insights in design processes. Studies that link digital tools and AI technologies to enhance empathy and inclusivity in service design are also encouraged.

This track seeks interdisciplinary contributions from design, management, and service science to advance the understanding of how human-centered innovation can shape value-driven and emotionally resonant service experiences.​​​​​​

 

Track Co-Chair: Prof. Hsin-Yi Chao

Track Description
Accessible technology and universal design aim to ensure that services, systems, and environments are usable by all people, regardless of age, ability, or circumstance. This track explores how inclusive design principles and assistive technologies can expand participation and equity in digital and physical service experiences. By integrating accessibility from the start of the design process, organizations can foster innovation that benefits a broader population.

We welcome research examining theoretical, methodological, and practical perspectives on accessibility and universal design in services. Topics include inclusive digital platforms, assistive interfaces, adaptive technologies, and policy frameworks supporting accessibility. Studies that link universal design to social innovation and sustainable development are also encouraged.

This track seeks interdisciplinary contributions from design, technology, and social sciences to advance understanding of how accessible and universal design principles can shape equitable service ecosystems.

 

Track Co-Chair: (To be confirmed)

Track Description
Smart healthcare leverages digital technologies to enhance accessibility, efficiency, and personalization in health and wellness services. This track explores how innovations such as artificial intelligence, Internet of Things (IoT), and wearable devices are transforming healthcare delivery toward a more inclusive and equitable society. By integrating real-time data, predictive analytics, and patient-centered care models, smart healthcare empowers individuals and communities to achieve better health outcomes.

We welcome research addressing theoretical, technological, and managerial perspectives on smart healthcare systems. Topics include digital health platforms, remote monitoring, telemedicine, health data ethics, and inclusive design for elderly or vulnerable populations.

This track seeks interdisciplinary contributions from health informatics, service design, and management to deepen understanding of how smart healthcare can advance inclusivity, sustainability, and human well-being in future health ecosystems.

 

Track Co-Chair: (To be confirmed)

Track Description
Financial Technology (FinTech) is reshaping the global service landscape by integrating digital innovation with financial systems. This track explores how technologies such as artificial intelligence, blockchain, big data, and mobile platforms enable new financial services that are more efficient, transparent, and inclusive. FinTech fosters innovation in payment systems, lending, investment, and financial management, while also raising challenges related to regulation, security, and ethics.

We welcome research addressing theoretical, technological, and managerial perspectives on FinTech-driven service innovation. Topics include digital banking, cryptocurrency, robo-advisory, regulatory technology (RegTech), and financial inclusion. Studies focusing on user trust, data governance, and sustainable finance are also encouraged.

This track invites interdisciplinary contributions from finance, information systems, and service management to advance understanding of how FinTech transforms financial services and supports sustainable economic ecosystems.

 

Track Co-Chair: Prof. Yu-Yu Chang / Prof. Wisuwat Wannamakok

Track Description
Green technology plays a vital role in promoting sustainability and environmental responsibility within service systems. This track explores how innovative technologies contribute to energy efficiency, waste reduction, and low-carbon operations across various service sectors. By integrating digital tools, renewable energy, and circular practices, organizations can design service solutions that balance economic growth with ecological preservation.

We welcome research addressing theoretical, technological, and managerial perspectives on green and sustainable service innovation. Topics include eco-efficient service design, carbon-neutral operations, green supply chains, and environmental performance assessment. Studies exploring the role of digital transformation in advancing sustainability goals are also encouraged.

This track seeks interdisciplinary contributions from environmental science, management, and service design to advance understanding of how green technologies can foster resilient and sustainable service ecosystems.

 

Track Co-Chair: Prof. Yen-Ching Liu / Prof. Arief Rahman

Track Description
Environmental, Social, and Governance (ESG) principles are becoming central to sustainable business practices in the service industry. This track explores how organizations integrate ESG considerations into strategy, operations, and stakeholder engagement to create long-term value. By aligning service innovation with sustainability and ethical responsibility, companies can enhance transparency, resilience, and societal impact.

We welcome research addressing theoretical frameworks, implementation strategies, and performance measurement of ESG in service sectors. Topics include responsible investment, ethical governance, sustainable customer experience, and ESG reporting and disclosure. Studies examining the role of digital transformation and data analytics in ESG integration are also encouraged.

This track invites interdisciplinary contributions from management, service science, and sustainability studies to deepen understanding of how ESG-oriented strategies can foster responsible and future-ready service ecosystems.

 

Track Co-Chair: (To be confirmed)

Track Description
The circular economy offers a transformative approach to sustainable growth by extending product lifecycles and maximizing resource efficiency. This track explores how circular principles—such as reuse, repair, recycling, and regeneration—can inspire innovative service models that reduce waste and create long-term value. By shifting from linear to circular systems, organizations can foster environmental stewardship and economic resilience.

We welcome research addressing theoretical, strategic, and practical aspects of circular service innovation. Topics include product-as-a-service models, reverse logistics, sharing platforms, and resource recovery systems. Studies investigating how digital technologies and data analytics enable circular business transformation are also encouraged.

This track invites interdisciplinary perspectives from sustainability studies, service management, and design to deepen understanding of how circular economy principles drive innovation and sustainability in modern service ecosystems.

 

Track Co-Chair: (To be confirmed)

Track Description
Smart cities integrate digital technologies, data analytics, and citizen participation to create sustainable, efficient, and livable urban environments. This track explores how intelligent infrastructure and connected services contribute to environmental sustainability, resource optimization, and community well-being. By combining technology with inclusive governance, smart cities can address urban challenges such as pollution, mobility, and energy consumption.

We welcome research addressing theoretical, technological, and policy perspectives on smart city development. Topics include urban data platforms, sustainable mobility, green infrastructure, and participatory urban governance. Studies that examine how digital innovation enhances environmental performance and social inclusivity are also encouraged.

This track seeks interdisciplinary contributions from urban studies, environmental science, and information systems to advance understanding of how smart cities can balance technological progress with ecological and social sustainability.​​​​​​​

 

Track Co-Chair: (To be confirmed)

Track Description
Low-carbon transportation and logistics services play a critical role in achieving global sustainability goals. This track explores how digital innovation, green technologies, and intelligent management systems can reduce emissions and improve efficiency in supply chains and mobility networks. By integrating renewable energy, smart routing, and data-driven operations, organizations can create environmentally responsible and economically viable transport solutions.

We welcome research addressing theoretical, technological, and policy perspectives on low-carbon mobility and logistics. Topics include electric and autonomous vehicles, sustainable freight systems, carbon-neutral delivery models, and digital tools for emissions monitoring. Studies that assess the social, economic, and regulatory impacts of decarbonizing transport services are also encouraged.

This track invites interdisciplinary contributions from logistics, environmental management, and service science to advance understanding of how low-carbon innovation can transform transportation and logistics toward a sustainable future.​​​​​​​

 

Track Co-Chair: Prof. Victoria Chiu / Prof. Tiffany Chiu

Track Description
Sustainable business models are essential for balancing profitability with environmental and social responsibility in the service industry. This track explores how organizations can redesign their value propositions, operations, and stakeholder relationships to support long-term sustainability. By integrating principles of circular economy, shared value, and ethical innovation, service firms can build resilience and create lasting positive impact.

We welcome research addressing conceptual frameworks, strategic approaches, and empirical studies on sustainable service models. Topics include green service innovation, shared economy practices, sustainability-oriented business transformation, and performance measurement. Studies examining how digitalization and data analytics enable sustainability-driven value creation are also encouraged.

This track seeks interdisciplinary perspectives from management, service design, and sustainability studies to advance understanding of how sustainable business models can redefine competitiveness and responsibility in the service sector.​​​​​​​

 

Track Co-Chair: (To be confirmed)

Track Description​​​​​​​
Social responsibility is an essential dimension of modern service innovation, emphasizing ethical practices, community engagement, and societal well-being. This track explores how organizations can integrate social values into their service strategies to address global and local challenges such as inequality, accessibility, and sustainability. By aligning innovation with social impact, service providers can create inclusive systems that enhance both business performance and public trust.

We welcome research addressing theoretical, managerial, and policy perspectives on socially responsible service innovation. Topics include corporate social responsibility (CSR), social entrepreneurship, ethical service design, and stakeholder engagement in value co-creation. Studies examining how digital technologies and partnerships foster social innovation are also encouraged.

This track invites interdisciplinary contributions from service science, management, and social studies to deepen understanding of how social responsibility drives meaningful and sustainable service innovation.

 

Track Co-Chair: (To be confirmed)

Track Description​​​​​​​
Building resilient and sustainable supply chain services has become a strategic priority in a world facing climate challenges, geopolitical uncertainty, and market volatility. This track explores how digital technologies, data analytics, and green logistics practices enhance supply chain agility, transparency, and sustainability. By integrating risk management and circular economy principles, organizations can design service systems capable of adapting to disruptions while minimizing environmental impact.

We welcome research addressing theoretical, operational, and technological perspectives on resilient and sustainable supply chains. Topics include digital twin systems, supply chain visibility, sustainable sourcing, and carbon footprint management. Studies examining the role of AI, blockchain, and IoT in strengthening supply chain resilience are also encouraged.

This track seeks interdisciplinary contributions from operations management, logistics, and service science to deepen understanding of how service innovation drives sustainable and adaptive supply chain ecosystems.​​​​​​​

 

Track Co-Chair: Prof. Meng-Hsu Hsu / Prof. Watcharanan Thongma

Track Description
The future of sustainable services is shaped by technological innovation, environmental responsibility, and evolving social expectations. This track explores emerging trends that redefine how organizations design, deliver, and evaluate services in pursuit of sustainability. By integrating digital transformation, green innovation, and inclusive practices, service industries can create adaptive and future-ready ecosystems.

We welcome research addressing foresight analysis, scenario planning, and strategic innovation related to sustainable services. Topics include digital sustainability, responsible AI, circular service systems, and the integration of social and environmental goals into service design. Studies forecasting long-term shifts in consumer behavior, policy frameworks, and technology adoption are also encouraged.

This track invites interdisciplinary contributions from service science, sustainability studies, and strategic management to advance understanding of how future trends shape sustainable value creation in the global service landscape.

​​​​​​​Track Co-Chair: (To be confirmed)

Track Description​​​​​​​
Effective policy and governance frameworks are essential to ensuring the sustainability and accountability of modern service systems. This track explores how public policies, institutional mechanisms, and governance innovations can guide organizations toward responsible and inclusive service development. By fostering collaboration among government, industry, and civil society, policy-driven approaches can balance economic growth with environmental and social goals.

We welcome research addressing policy design, regulatory innovation, and governance models that support sustainable service transformation. Topics include public–private partnerships, ethical regulation of digital services, policy evaluation, and governance for circular and low-carbon systems. Studies examining global cooperation and policy harmonization in advancing sustainable services are also encouraged.

This track invites interdisciplinary perspectives from public administration, management, and sustainability studies to deepen understanding of how governance can shape equitable and resilient service ecosystems.