Invited Session

Session S1 : Serviceology for Sustainable Social Innovation

15:30 - 17:00 | June 24, 2026
National Chung Hsing University (NCHU)

Invited Speaker: Jing Zhang

A brief biographical introduction

Dr. Jing Zhang is an Associate Professor at the Institute of Human and Social Sciences, Kanazawa University, Japan. Her research interests include service marketing and management, customer experience, value co-creation, and inclusive service systems. She currently serves as an Associate Editor of the Journal of Servisology, and a member of the working group for promoting the internationalization of the journal. She is engaged in advancing international academic collaboration and the globalization of interdisciplinary service research.

Talk Title
Introducing the Journal of Servisology: Call for Papers and Research Opportunities in Service Studies

Talk Outline / Abstract
In this session, we will introduce the Journal of Servisology, the official international journal of the Society for Serviceology. The presentation will explain the aims and scope of the journal, including current topics such as value co-creation, customer experience, service innovation, well-being, AI and digital transformation, and transformative service research. In addition, the current Call for Papers and publication opportunities will be introduced to encourage international research exchange and collaboration among researchers from diverse academic backgrounds.